Pursuit of Abbeyness

Meditations on Beer, Brewing and the Good Life

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Last Orders

April 8, 2019April 8, 2019 / pursuitofabbeyness / Leave a comment

Bottle shops liquidating? A microbrewery in a football stadium? The cycle has peaked and the bell is ringing.

Collaboration x Cannibalisation

November 14, 2018December 31, 2018 / pursuitofabbeyness / 1 Comment

The collaboration beer is a novel solution for marketing and distribution at scale―a challenge that used to necessitate ruthless consolidation.

A Tale of Two Breweries

September 11, 2018November 5, 2018 / pursuitofabbeyness / 4 Comments

A mere three years and three kilometres separates Cornwall’s Rebel and Verdant Brewing Companies, but their fortunes have been continents apart.

Store in a Quiet Place, or Tweeting in Tynt Meadow

September 1, 2018November 5, 2018 / pursuitofabbeyness / 3 Comments

This summer, England got its first certified Trappist ale. While not yet perfect, it already shows signs that it will honour Belgian abbey ale traditions in an authentically English accent – confident in its own quiet authority.

World Famous in Denmark

July 4, 2018May 13, 2019 / pursuitofabbeyness / 3 Comments

Despite its name, most businesses in the craft beer industry are differentiated less by their products or manufacturing processes and more by their brand identities.

On Bond Yields and Brewery Deals

February 27, 2018November 5, 2018 / pursuitofabbeyness / 4 Comments

Fuller's acquisition of Dark Star last week led to another round of speculation about beer-industry acquisitions to come. But do current trends in bond yields suggest that consolidation may already have peaked?

Misogynistic Beer Imagery: Aesthetic, Narratives, Contexts

February 19, 2018November 5, 2018 / pursuitofabbeyness / 6 Comments

Sexist beer marketing does not use a set of recognisable aesthetics. It deploys a set of recognisable narratives, and it originates in recognisable contexts. Men owe it to women to learn to read these narratives critically and acknowledge, and seek to change, the context in which they are produced and consumed. This post includes sexual content.

Past Pursuits

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