An invisible hand guides Adam Smith to the shade of Saint Sixtus Abbey.
Taking in the Nottingham Craft Beer Festival, the absurdly-named hype-generating machine that is Neon Raptor Brewing, and the absurdly-built Ye Olde Trip to Jerusalem Inn.
Bottle shops liquidating? A microbrewery in a football stadium? The cycle has peaked and the bell is ringing.
Asahi’s acquisition of London’s iconic Fuller’s brewing business had a shocked beer world searching for explanations last Friday. But the explanation is simple: this is a once-in-a-generation offer that Fuller’s board would have been negligent to turn down.
The collaboration beer is a novel solution for marketing and distribution at scale―a challenge that used to necessitate ruthless consolidation.
Beers have a discursive role in our cultural system. Let’s read them with all of our critical faculties.
Why do we defend beer that is economically unjustifiable and the product of unsustainable late-cycle excess?