Asahi’s acquisition of London’s iconic Fuller’s brewing business had a shocked beer world searching for explanations last Friday. But the explanation is simple: this is a once-in-a-generation offer that Fuller’s board would have been negligent to turn down.
acquisitions
Collaboration x Cannibalisation
The collaboration beer is a novel solution for marketing and distribution at scale―a challenge that used to necessitate ruthless consolidation.
Can We Read a Beer in the Same Way We Read a Book?
Beers have a discursive role in our cultural system. Let’s read them with all of our critical faculties.
A Tale of Two Breweries
A mere three years and three kilometres separates Cornwall’s Rebel and Verdant Brewing Companies, but their fortunes have been continents apart.
World Famous in Denmark
Despite its name, most businesses in the craft beer industry are differentiated less by their products or manufacturing processes and more by their brand identities.
On Bond Yields and Brewery Deals
Fuller's acquisition of Dark Star last week led to another round of speculation about beer-industry acquisitions to come. But do current trends in bond yields suggest that consolidation may already have peaked?