Asahi’s acquisition of London’s iconic Fuller’s brewing business had a shocked beer world searching for explanations last Friday. But the explanation is simple: this is a once-in-a-generation offer that Fuller’s board would have been negligent to turn down.
The collaboration beer is a novel solution for marketing and distribution at scale―a challenge that used to necessitate ruthless consolidation.
Beers have a discursive role in our cultural system. Let’s read them with all of our critical faculties.
A mere three years and three kilometres separates Cornwall’s Rebel and Verdant Brewing Companies, but their fortunes have been continents apart.
Despite its name, most businesses in the craft beer industry are differentiated less by their products or manufacturing processes and more by their brand identities.
Fuller's acquisition of Dark Star last week led to another round of speculation about beer-industry acquisitions to come. But do current trends in bond yields suggest that consolidation may already have peaked?