An invisible hand guides Adam Smith to the shade of Saint Sixtus Abbey.
marketing
Tied Up in Notts
Taking in the Nottingham Craft Beer Festival, the absurdly-named hype-generating machine that is Neon Raptor Brewing, and the absurdly-built Ye Olde Trip to Jerusalem Inn.
Last Orders
Bottle shops liquidating? A microbrewery in a football stadium? The cycle has peaked and the bell is ringing.
A Multitude of Sins
London’s Beavertown Brewery celebrated its seventh birthday with seven collaboration beers. Here’s what I thought about them.
Collaboration x Cannibalisation
The collaboration beer is a novel solution for marketing and distribution at scale―a challenge that used to necessitate ruthless consolidation.
Can We Read a Beer in the Same Way We Read a Book?
Beers have a discursive role in our cultural system. Let’s read them with all of our critical faculties.
A Tale of Two Breweries
A mere three years and three kilometres separates Cornwall’s Rebel and Verdant Brewing Companies, but their fortunes have been continents apart.
World Famous in Denmark
Despite its name, most businesses in the craft beer industry are differentiated less by their products or manufacturing processes and more by their brand identities.
Zythological Investigations
When Young Ludwig and Old Ludwig step into the pub, a choice of six IPAs leads to an era-defining insight into the nature of language.
Misogynistic Beer Imagery: Aesthetic, Narratives, Contexts
Sexist beer marketing does not use a set of recognisable aesthetics. It deploys a set of recognisable narratives, and it originates in recognisable contexts. Men owe it to women to learn to read these narratives critically and acknowledge, and seek to change, the context in which they are produced and consumed. This post includes sexual content.
Pursuit of Abbeyness 