Pursuit of Abbeyness

Meditations on Beer, Brewing and the Good Life

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The Benevolence of the Brewer

June 25, 2019July 1, 2019 / pursuitofabbeyness / Leave a comment

An invisible hand guides Adam Smith to the shade of Saint Sixtus Abbey.

Last Orders

April 8, 2019April 8, 2019 / pursuitofabbeyness / Leave a comment

Bottle shops liquidating? A microbrewery in a football stadium? The cycle has peaked and the bell is ringing.

A FSTA Buck

January 28, 2019January 28, 2019 / pursuitofabbeyness / Leave a comment

Asahi’s acquisition of London’s iconic Fuller’s brewing business had a shocked beer world searching for explanations last Friday. But the explanation is simple: this is a once-in-a-generation offer that Fuller’s board would have been negligent to turn down.

Economy of Means

January 19, 2019January 20, 2019 / pursuitofabbeyness / Leave a comment

Craft has an economics, and therefore it has an ethics, and those ethics are grounded in the economy of means. So what to make of a craft beer that feels like a triumph of rigmarole over substance?

Gratitude, Alienation and Taprooms

January 2, 2019May 13, 2019 / pursuitofabbeyness / Leave a comment

The brewery taproom is one of the temples in which we gather to say a secular grace, in a ritual designed to alienate ourselves from our true sense of alienation.

Collaboration x Cannibalisation

November 14, 2018December 31, 2018 / pursuitofabbeyness / 1 Comment

The collaboration beer is a novel solution for marketing and distribution at scale―a challenge that used to necessitate ruthless consolidation.

Can We Read a Beer in the Same Way We Read a Book?

October 23, 2018October 3, 2019 / pursuitofabbeyness / 1 Comment

Beers have a discursive role in our cultural system. Let’s read them with all of our critical faculties.

Four Reasons Why We Should Question the “£22 pint”

September 24, 2018November 5, 2018 / pursuitofabbeyness / 1 Comment

Why do we defend beer that is economically unjustifiable and the product of unsustainable late-cycle excess?

A Tale of Two Breweries

September 11, 2018November 5, 2018 / pursuitofabbeyness / 4 Comments

A mere three years and three kilometres separates Cornwall’s Rebel and Verdant Brewing Companies, but their fortunes have been continents apart.

World Famous in Denmark

July 4, 2018May 13, 2019 / pursuitofabbeyness / 3 Comments

Despite its name, most businesses in the craft beer industry are differentiated less by their products or manufacturing processes and more by their brand identities.

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