An invisible hand guides Adam Smith to the shade of Saint Sixtus Abbey.
Taking in the Nottingham Craft Beer Festival, the absurdly-named hype-generating machine that is Neon Raptor Brewing, and the absurdly-built Ye Olde Trip to Jerusalem Inn.
Bottle shops liquidating? A microbrewery in a football stadium? The cycle has peaked and the bell is ringing.
The collaboration beer is a novel solution for marketing and distribution at scale―a challenge that used to necessitate ruthless consolidation.