Craft has an economics, and therefore it has an ethics, and those ethics are grounded in the economy of means. So what to make of a craft beer that feels like a triumph of rigmarole over substance?
Beers have a discursive role in our cultural system. Let’s read them with all of our critical faculties.
Why do we defend beer that is economically unjustifiable and the product of unsustainable late-cycle excess?
A new study says we can drink a pint of beer a day with no extra risk of early death. But implicitly it also asks, is adding an extra pint per day worth foregoing two years of life?
On Easter Sunday we ask, does beer really prove that God loves us and wants us to be happy, or reveal us to be of the Devil's party without knowing it?