Beers have a discursive role in our cultural system. Let’s read them with all of our critical faculties.
Sexist beer marketing does not use a set of recognisable aesthetics. It deploys a set of recognisable narratives, and it originates in recognisable contexts. Men owe it to women to learn to read these narratives critically and acknowledge, and seek to change, the context in which they are produced and consumed. This post includes sexual content.
Hook Norton no longer uses its magificent copper coolship because a heat exchanger does the job far more quickly and with much less risk. So what's all this about "E.U. rules"?
The Reichsparteitage schedule of drinking, communal singing, political speeches and celebration of the Volksgemeinschaft was an amplified version of an evening in Munich’s beerhalls in the 1920s and 30s.
Whereas Belgian beer embodies the togetherness-in-diversity of the national football team, German beers assert their regionalism with all the heat and aggression of a local derby.