Sexist beer marketing does not use a set of recognisable aesthetics. It deploys a set of recognisable narratives, and it originates in recognisable contexts. Men owe it to women to learn to read these narratives critically and acknowledge, and seek to change, the context in which they are produced and consumed. This post includes sexual content.
Hook Norton no longer uses its magificent copper coolship because a heat exchanger does the job far more quickly and with much less risk. So what's all this about "E.U. rules"?
How much art can 113 million bottles of Orval buy? Why is Achel Bruin so undervalued? And why should Brasserie Cantillon read Richard Cantillon's "Essai"?
Wondering why Munich isn’t awash with Mango-Juice Double IPA, Espresso Coffee and Vanilla Stout, or Arugula Brett-Spiked Saison, is like complaining that the Italian Alps don’t look like the Cotswolds, or that the Vietnamese don’t eat roast beef and Yorkshire pudding.
The focus on a single ingredient - American hops - is the top of a slippery slope. It encourages an ever-narrowing focus on certain elements of that ingredient, which sends us sliding towards a place where fizzy, alcoholic fruit juice can be mistaken for beer.
With a couple of friends to lend a helping hand, brew day can be a hospitable time of aimless conversation, mutual admiration of shiny brewing equipment, and shameless indulgence in good beer, cheese and ham.