A Saison controversy reminds us that there is a difference between oral history and oral tradition, that there is power in both induction and deduction, and that absence of evidence is not always evidence of absence.
Collaboration x Cannibalisation
The collaboration beer is a novel solution for marketing and distribution at scale―a challenge that used to necessitate ruthless consolidation.
Brew Day!… “My Cherry Amour”
My first attempt at a fruit beer had me grappling with a mathematical formula and a lot of questions.
Can We Read a Beer in the Same Way We Read a Book?
Beers have a discursive role in our cultural system. Let’s read them with all of our critical faculties.
“Memento Mori”: Another Lesson in Serendipity
If you stumble blindly and incompetently into your brewing masterpiece, will you ever be able to revisit that triumph?
Four Reasons Why We Should Question the “£22 pint”
Why do we defend beer that is economically unjustifiable and the product of unsustainable late-cycle excess?
A Tale of Two Breweries
A mere three years and three kilometres separates Cornwall’s Rebel and Verdant Brewing Companies, but their fortunes have been continents apart.
